So there's this thing called framing. It's the way an issue is posed. How an issue is framed can significantly affect our decisions and judgments. When the same issue is presented in two different ways, the result is that people usually respond in two different ways. People use framing all the time to get the response they want. Large companies use it when selling and pricing their items and it is also very popular among statistics. For example, if a drug company were to propose a new drug that had a 60% chance of severe side affects, most people wouldn't approve. If that same company were to propose that exact same drug, but this time said that it had a 40% chance of no side affects, people would most likely be more open to the idea. Framing is a really simple thing, but for some reason it continues to trick people on a daily basis.
I found this super lame video on YouTube of these weird animated people explaining the concept of framing. haha. It's weird, but it works!
Framing Video
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